eMarketing Essentials (LEVEL 1)

Spend a weekend with marketing specialist Katie Pearse and come away with all the tools you need to build your brand and grow your small business online, including a marketing plan that you can implement Monday morning. Learn how to find new clients and nurture customer relationships through social media, execute blogs and email campaigns that get results, and close the sale with a website that works. Winner of two Edmonton Journal Reader’s Choice Awards and a finalist for the YWCA Woman of Distinction Award, among other honours, Katie built her own multimillion-dollar cleaning business using online marketing. Don’t miss her insider tips, insights and how-tos in this hands-on class.

Participant Outcomes

Upon successful completion of this course, you will be able to:

  • Plan and schedule a monthly editorial calendar for blog and social media posts
  • Create both text and graphic posts to be used in social media
  • Research the best keywords and hash-tags to use for maximum results and effectiveness
  • Write blog articles using best practices
  • Create email marketing campaigns

Course Content

Session 1: Friday Evening

  • Branding, style, design
  • Social media for business

Session 2: Saturday

  • Email marketing campaigns
  • Websites, landing pages, microsites, sales funnels
  • Blogging and content marketing
  • Loyalty and referral programs

Supply List

Laptops will be supplied for this hands-on class. Wireless Internet is available at this location if you choose to bring your own laptop.