WEEKEND BOOTCAMP: Social Media Marketing, Email Marketing and Content Marketing

WEEKEND BOOTCAMP: Social Media Marketing, Email Marketing and Content Marketing

Regular price $995.00 Sale

We are going to teach you so much in this weekend class you are going to be amazed at what you're capable of by Sunday night. We will explain how social media, emails and your website all work together to sell your products or services. Class size will be very small - 6 people or less - in order for us to provide you with individual attention and help you as much as we can with your specific business and website. You're going to be as excited (well ALMOST as excited) as we are about online marketing after this. I guarantee if you follow our advice, your business will skyrocket with sales and people who can't get enough of your products and/or services.


The Perfect Business Website
- why you need a website, social media & email marketing 
- why you NEED a killer online presence to succeed in business
- creating your business's visual identity & keeping it consistent across all three areas
- posting guidelines for social media, your website & email campaigns
- selling online - it's easier than you think!
- time-saving tools: Canva, PicMonkey, Creative Market & more!
Website Design & Management
- graphic design for websites
- using templates & a Content Management System (Squarespace, Weebly, Wordpress)
- SEO (search engine optimization)
- creating calls to action your visitors click on
- adding you lead magnet / welcome gift to your site
- basic analytics & what you can uncover
- optimizing your website for mobile
- why blogging is critical (& helps your SEO)
- how to write for the web (keywords)

Social Media Marketing Essentials
- community building + brand awareness
- content creation & curation
- how to write with focus & find your voice
- copywriting to connect with your audience
- graphic design for FB, IG, Twitter, LinkedIn, Pinterest
- promotional campaigns / contest management
- influencer marketing campaigns
- social media strategy + hashtag research
- Instagram & secrets on how to beat the algorithm
- advertising on Facebook & Instagram
- time-saving tools: Planoly, Buffer, Later
- referral programs
Email Marketing
- welcome emails for new subscribers
- promotional campaigns & newsletters
- using MailChimp to collect email addresses
- how to create a welcome gift / lead magnet
- automating drip campaigns (series of emails)
- when to send our your emails
- how to write enticing subject lines
- inspiring your readers to take action
- the truth about open rates and unsubscribes
- writing prompts to spark ideas
Marketing Plan
We will give you a handout of an editorial calendar marketing plan: monthly calendar, weekly content brainstorming, content scheduling, Instagram grid planner, weekly analytics, hashtag glossary, influencer research, contest tracker. You can work on this and get our feedback, then leave with an organized plan so you can start Monday morning!
This event is live, in person, and on Saturday and Sunday we will break for a 1-hour lunch.